PARSED CONTENT

The web site had the following on the homepage, "Thanks for your interest in Pro Cam-Fis; one of the worlds great collections of travel, safari, flyfishing, hunting, bird-watching or just casual lifestyle clothing." We noticed that the web page said " We use the finest China cottons and each piece is designed for complete functionality." It also said " You will find unique details hidden in each garment that will assure you that you have purchased an outstanding garment of great value. Clothes for Lifes Great Adventures." The header had www.cam-fis.com as the highest ranking optimized keyword. This keyword is followed by safari clothing, outdoor gear, and equipment which isn't as urgent as www.cam-fis.com. The other words cam-fis.com uses is safari. flyfishing is included and could not be viewed by search parsers.